Category Archives: Advertisements & Signs

Dangerous Flowers are Dangerous

dangerous flowers

It’s like how some humorous people will go “sio, sio!” so that you will avoid them, although they are carrying nothing hot.

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Tuition is a Big Industry

Exam Prophet

Anyone who calls himself an exam prophet is either overselling or overestimating his own abilities.

I can think of a few broad categories of students who engage tuition teachers. These students want to improve their grades, but not all will find the tuition experience helpful.

Some students will only do tuition homework, and not think beyond the immediate question/issue/essay. These students will not perform well once the question is changed. Some students do so much homework that they can see a pattern to the questions in exam papers. They will get their desired grades, but may not understand the subject comprehensively. Some students can eventually make the mental connections to draw a good mind map. They can then sack the tuition teacher.

Students who do not go for tuition usually prefer learning on their own, but may also be smart, poor, or academically apathetic.

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Falungong

fanlun gong

Spam doesn’t exist merely in your email.

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Oyster Perpetual Submariner

Rolex Oyster Perpetual Submariner

Oyster Perpetual Submariner advertisement outside Tangs building.

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Cheers, We’re Selling Cigarettes

Photo taken at the Cheers outlet at Choa Chu Kang MRT station.

I wonder if the sign is truly effective. My guess is that people over the legal smoking age will show their identity cards without much fuss if asked. It is the underage smokers who feign anger in a bid to escape the age check.

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A Difficult Job

It takes 4 people – 2 to hold the banner, 2 to stand at the side, and all 4 to discuss how to put it up. You can even hold a packet of food.

Observation courtesy of Z.

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Believable Perfection

I do not know what the heck is this ad trying to say.

When I grew up in the 1990s, it was not uncommon to see advertisements that take on a pseudo-scientific perspective to convince consumers to buy the product. Back then, 100% was the benchmark perfection that every product must hit.

UIC washing detergent would remove 100% of stains on your shirt and Oral B toothbrush would eliminate 100% of germs and bacteria in your mouth.

Everyone knew 100% was bullshit. But somehow it worked. Perhaps nobody questioned, or considered it worthwhile to question advertisements.

Around the turn of the millennium, I noticed that advertisements started to drop the 100% tag. Advertisers, recognising that nothing can ever be perfect, used 99% or 99.9% instead.

Except that 99% is equally bullshit. I remember reading that slight percentage drop as an implicit acknowledgement by the advertisers of their own puffery. The secret was already out, but consumers still liked to be tricked and the advertisers enjoyed playing along.

(Some dropped the scientific authority altogether. So UIC might simply be better than detergent X and Oral B became the brand dentists used themselves.)

I saw the advertisement in the top photograph at a bus stop last weekend and it brought to mind the above thoughts about the “scientific authorities” of Singaporean advertising. We took nearly two decades to bring the percentage down from 100 to 90.

I subsequently saw another poster in the same campaign, something about how the International Business Machines can help to reduce crime by 35%. Common sense has finally arrived at a believable figure.

As to who IBM is trying to sell crime reduction technology to, I do not know. I thought only the police would be interested. Or who would be interested in predicting traffic, other than the traffic police and the Land Transport Authority.

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