My question has a very simple answer: NSFs. Otherwise known as Full-time National Servicemen.
Some NSFs follow automatically like dogs to a master. Some NSFs need carrots, others need sticks.
A few will never follow, and they can be divided into two groups. People in the first group are sent to the detention barracks, unfortunately extending their service.
People in the second group feign stupidity for a few months and screw up repeatedly, tolerate some horrible scoldings, then liberation – relieved of all important responsibilities because the “leaders” give up scolding them. Some from this group can end up having a pretty good time in camp.
So yes, every soldier is a leader, but some soldiers can only lead a bunch of temporary staff who work for about two years.
PS. The main copy reads “Army Open House @ Our City”. Can’t you say “F1 Pit” instead of “Our City”? Where on earth is “our city”?